About Us
About Lexi Viripaeff
Lexi Viripaeff // Co-Founder & Chief Technology Officer
Lexi is an engineer and technologist specializing in APIs, integration, and ETL solutions. At LoreForce, he applies his expertise to help businesses extract intelligence from their most valuable data—seamlessly integrating AI with premium data sources for faster, smarter decision-making.
Previously, Lexi spent eight years at Salesforce, where he built the LexiLoader, an ETL tool still handling 20 million SOAP requests per month, contributed to SOQL, and developed Salesforce’s first Metadata API, earning a patent. He later led large-scale data integrations for Veeva Vault and top pharmaceutical companies.
As co-founder of MightyHive, Lexi built ad tech solutions that processed billions of data rows per month, leading to a merger with S4 Capital (now Media.Monks). At LoreForce, he’s redefining AI-driven data intelligence—when he’s not doubting crypto and eating burritos.
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About Brett Nowak
Brett Nowak // Co-Founder & Chief Executive Officer
Brett Nowak founded LoreForce to help businesses unlock the full potential of their most valuable data. With years of experience in product management and market analysis, he knows firsthand the challenges of extracting meaningful insights from complex datasets. LoreForce was built to remove these barriers—seamlessly integrating AI with premium data sources to deliver actionable intelligence without the need for coding or complex setup.
Before launching LoreForce, Brett founded Liquid & Grit, a market intelligence firm specializing in mobile gaming. As a former Lead Product Manager at Zynga, he spent countless hours researching industry trends, testing new features, and balancing the demands of live game management. Frustrated by the inefficiencies of manual research, he created Liquid & Grit to provide the insights he wished he had—clear, data-driven recommendations for product strategies, roadmaps, and growth initiatives.
Brett holds degrees from Harvard University and the Tuck School of Business at Dartmouth. His career has been defined by a commitment to helping teams move faster and make smarter decisions through better data. LoreForce is the next evolution of that vision.
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Why LoreForce?
The name LoreForce represents the fusion of knowledge and power. “Lore” signifies deep, valuable knowledge—insights gained through experience, research, and history. “Force” reflects action, momentum, and the ability to drive change.
At LoreForce, we believe that data is only as powerful as the intelligence you can extract from it. Raw information without context is just noise. But when AI transforms that data into actionable insights, it becomes a force that propels businesses forward.
By seamlessly integrating AI with premium market data, LoreForce helps companies tap into their most valuable knowledge—turning scattered information into clear, strategic intelligence that accelerates decision-making and drives growth.