How does a player come to love a game? By analyzing the behavior of millions of Candy Crush Saga players scientists quantified progression and churn as a competition between relative difficulty and engagement. From 2014 to 2016 scientists studied a...
UA
Tag: UA
Manual Session Analysis Offers a More Intimate Understanding of User Experience
Product teams like to assume they either know their users or that they need mounds of data to do so. Oleg Yakubenkov, CEO of product management simulator GoPractice, outlines how analyzing behavior without big data can give product managers real...
2019 Puzzle App Monetization
The casual, stage-based gameplay of puzzle games makes the genre perfect for interstitial and rewarded ads. Here is the breakdown of puzzle app monetization, and its success across demographics. AppAnnie reported that last year global puzzle...
Optimizing UA with Horizontal Segmentation
From pickles to Prego, Howard Morowitz’s concept of horizontal segmentation has improved customer satisfaction and increased sales across industries. Developing player personas, like those found here at Liquid and Grit, will let you market the...
Flavourworks’ Erica Aims to Get Your Mom Gaming
More interactive film than traditional full motion video game, Jack Attridge’s Erica offers game developers insights from the realm of cinema. Attridge believes FMV games represent a UA opportunity if marketed more to new players than seasoned...
Five Tips for Scaling UA
Track your ROAS, test your demographic, and increase retention to ensure sustainable UA. Expand Attribution and Analytics Know the sources of your most valuable users, their life-time value (LTV), and your return on ad spend (ROAS). Maximize your...
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